NFA drafts Piolo Pascual, Anne Curtis, Parokya Ni Edgar for #IAmAFoodGuardian campaign
The National Food Authority has enlisted the help of celebrities to urge Filipinos not to be waste rice in its #IAmAFoodGuardian program.
Heartthrob Piolo Pascual, the boy-next-door Alden Richards, members of Parokya ni Edgar, celebrity Ann Curtis, and folk singer Noel Cabangon have signed up as food guardians.
Under the program, volunteers pledge not to waste rice and to be RICEponsible.
The NFA hopes to enlist one million volunteers.
NFA administrator Renan Dalisay said the Filipinos waste some 330,000 metric tons of rice a year from the bits of rice they leave on their plate every meal. According to PhilRice, Filipinos waste two tablespoons of rice a day, which adds up to 330,000 metric tons in a year.
The NFA also gave tips on how to lessen rice consumption such as mixing rice with other products like corn. Food guardians are also encouraged to choose brown or unpolished rice instead of well milled rice. Brown rice require three times more water than well milled rice and fills you up more because it has more fiber.
The Food Guardian advocacy campaign focuses on the enhancement of national food security, the promotion of food safety and quality consciousness, and fair trade practices in the grains market.
The Philippines imports rice from other countries because it does not produce enough to meet supply. The El Nino weather phenomenon has taken its toll on last year’s rice production and will continue to affect production and prices this year.
The NFA, however, said it will not be importing additional rice in the first quarter of 2016 as current stocks are enough to meet demand. As of January 27, 2016, the NFA’s rice inventory stood at 944,500 metric tons, enough to meet the domestic consumption for 29 days. The country’s daily rice consumption is placed at 31,000 metric tons.
(Eileen A. Mencias)