Hala! Paella is now available as a fast food option
There is always this notion that paella is a difficult, sophisticated Spanish food that is cooked only during special occasions and only available in expensive restaurants.
That is why Hala! Paella’s entry in the local fast food scene is a big, big relief for lovers of this classic rice dish. Social media is abuzz with food reviews about this restaurant which offers several versions of the paella, including valenciana, callos, paella negra (rice in squid ink), as well as chorizo and lechon paella.
The brains behind Hala! Paella—Jose Maria Antonio Aldeguer—a 22-year old entrepreneurship student at the University of San Carlos—has already put up two outlets: one at the Banilad Town Center in Cebu and in Robinsons Cybergate in Fuente Osmeña rotunda.
This Cebu-based diner has attracted younger and older generation, drawn to its trendy interiors, and the fact that they offer an affordable home-cooked style menu in large servings. Single-serve dishes are less than P200.
“My grandfather taught me two to three years ago how to cook paella,” Aldeguer said in an Inquirer.net report.
The young entrepreneur is referring to Joey Aldeguer, director of Hola Espana, another Spanish-themed restaurant, who is also his business partner.
Everything else he learned, he got from his father, another multi-awarded entrepreneur Jonathan Jay P. Aldeguer, president of the Aldeguer Group of Companies that started the business of selling Philippine souvenirs in Cebu. (By: Ched Romulo)