Pinoy farmers urged to produce natural ingredients to tap into $1OB world market
Pinoy farmers stand to benefit from the growing market for natural ingredients as people now begin to shift to a “healthier lifestyle” which involves exercising, eating organic and using natural remedies for their personal care.
In an interview with Biolife, Dr. Candida Adalla, a professor in the Crop Protection Center of the University of the Philippines in Los Baños said that local farmers could channel their efforts into producing the raw materials that are being imported by local producers of these natural personal care products that are considered hot commodities even in the international market.
Based on reports, the herbal trade industry accounts for $10 billion annually while there is a $300 billion retail market for natural cosmetics and personal care products like soap and shampoo that can be tapped by local producers as more health benefits are proven by studies conducted by scientists around the world from these goods.
Among the raw ingredients that are increasingly needed are lagundi, which is considered a natural remedy for cough and other respiratory related ailments. Tumeric, on the other hand, has become known as an effective antioxidant, as well as an effective remedy for diabetes and arthritis. Lagundi is usually processed as tablets while turmeric is usually being marketed as tea.
Aside from these two popular ingredients, Adalla noted that achuete, which used to be known only as
food coloring, is now being exported to be used for natural based cosmetics.
Adalla said that local farmers need all the support they can get to learn how to produce and process these ingredients so the Philippines can become competitive globally and cut into growing “natural” industry as the world shifts to an “organic” lifestyle. (By: Angel Ong)