German grocer grows herbs and veggies in Berlin store
METRO Cash & Carry Germany teamed up with INFARM, a start-up company composed of scientists, industrial designers, and chefs, to grow herbs and vegetables in its store in the trendy Friedrichshain district in Berlin.
Metro Cash & Carry Germany and INFARM unveiled the first instore farm in Europe in late February 2016, introducing a revolutionary concept in farming and retailing.
The instore farm, dubbed Krautergarten, occupies a five-square meter space in the shop.
The plants are cultivated in a hydroponic system that ensures that the plants get all the nutrients they need. Because the conditions inside the shop are controlled, the herbs and vegetables do not require pesticides and fertilizers.
Shoppers are assured that the herbs and vegetables they buy from Krautergarten are organic.
Plus, they have the unique privilege of seeing the plants grow before their very eyes. Berlin’s chefs are excited as that is as fresh as their herbs and vegetables can get.
INFARM creates vertical farms, focusing on the efficient use of resources and space for better profitability.
The start-up company designs and builds farms for a wide range of clients from restaurants to retailers to companies such as Mercedes Benz and Olympus.
Its headquarters in Berlin also serves as a research lab, a vertical farm, and a culinary events venue. (By: Eileen A. Mencias)