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Mar 20, 2016 @ 1:25

Max’s keeps Le Coeur de France beating for institutional clients

The Max’s Group Inc. may have close the retail shops of Le Coeur de France coffee shop and boulangerie but it is maintaining the brand to serve institutional clients.

Le Coeur de France announced on February 19 that it has closed its doors on retail diners as part of its on-going rationalization program.

In a statement, Max’s Group said “there will be no physical operations for Le Coeur De France for now but the brand will remain and continue to serve its institutional clientele.”

Max’s Group has spun off a bake shop from its flagship brand, Max’s Restaurant, which it dubbed Max’s Corner Bakery.

La Coeur de France’s retail coffee shop used to cater to a higher end market than that served by Max’s Corner Bakery. The other brands of the Max’s Group are Pancake House, Yellow Cab, Teriyaki Boy, Krispy Kreme, Jamba Juice, Dencio’s, Sizzlin’ Steak, Maple, and Kabisera.

Max’s Group reported a P501-million net profit in 2015, a turn-around from the P66-million loss of 2014 with its deliberate closures to rationalize its store network.

The closure of the retail shops of La Coeur de France, however, may just be temporary.

“We may revisit its business model and may consider re-launching in the future,” Max’s Group president and CEO Robert Trota said.


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