Nom, the new foodie online community
Foodies can now have their own cooking and food review show in the web to show off their culinary prowess.
Youtube co-founder Steve Chen has created Nom.com, the new live video streaming platform for foodies and food communities.
Venturebeat reported that Chen is the chief technical officer of Nom, while Vijay Karunamurthy, formerly an engineering lead for YouTube, is chief executive officer.
Venturebeat said Chen got the backing of Gangnam Style’s PSY and Oscar-winning actor Jared Leto.
The site’s homepage initially gives the impression of Pinterest, only the images are videos of food experiences, cooking demos and other good stuff that foodies love.
The livestreaming part makes one think Periscope or Meerkat. Users can broadcast from a desktop or mobile device.
Chen hopes his new platform would rival the Instagram food shots, the short cooking videos from Buzzfeed, and other food-related content online.
He has upped the ante by making the platform interactive, allowing the audience to chat and share other content with the user.
Nom.com will also broadcast foodie online events.
“We worked with an incredible group of chefs, makers, and creators to build the site and app they would want to reach an audience live. Now any creative team can produce their own show. We’re seeing people use Nom for coffee tastings, cooking demos, and live coverage of popup experiences,” Karunamurthy was quoted as saying.
Three-star Michelin chef Corey Lee is both host and investor.
The other hosts, and endorsers, are master sommelier Yoon Ha of Benu, pastry chef Joanne Chang, Tim Hollingsworth of Otium, Hubert Keller, and Michael Tusk of Quince in San Francisco