Korean brands looking for ‘Korean Town’ site
The Philippines has the oldest Chinatown in the world in the heart of Manila.
And soon, a “Korean Town” may arise with the entry of 30 establishments that want to bring in Korean food franchises.
BusinessMirror quoted Philippine Franchise Authority (PFA) chairman emeritus Samie Lim as saying that the Korean Franchise Association (KFA) is looking for a shopping mall that is willing set up a Korean food plaza.
“They’d be willing to bring in 30 top Korean franchises or 30 food concepts.
The PFA is facilitating the entry of the 30 Korean food concepts, and is now in talks with retailers,” Lim said.
He said the Korean food brands could venture into master franchise agreements with Filipino firms depending on their success.
He said government should support local franchisers in promoting local businesses and products.
He said small and medium enterprises in Korea and Thailand get government support in terms of accommodation and travel expenses to ensure their brands are exposed in international food-trade exhibits.