Emperador to take own trademark global, expands upmarket locally
Andrew Tan is geared to take his trademark Emperador brandy global, following its major acquisition and a strong fourth quarter performance.
Emperador today reported a 12-percent profit growth to P7 billion in 2015 from P6.2 billion in 2014, adding that it posted its highest quarterly net income of P2.3 billion in the fourth quarter of 2015.
Tan described Emperador Inc.’s performance in the fourth quarter of 2015 as a “significant milestone” with the company sealing a P13.8-billion agreement with Beam Suntory Inc. to buy Fundador, the country’s largest selling premium brandy.
“This recent development truly marks an epoch in Emperador’s history. The long-term potential of our brandy business is more compelling than ever. We have become even more global,” Emperador president Wilson Co said.
In its annual report released today, Emperador said “the core local product, Emperador brandy, is seen to benefit from this international route to market given export opportunities in other countries.”
Locally, the company is going up market.
“We are best positioned to capitalize on premiumization opportunities in the Philippine market. We now have a broad spectrum of products available locally ranging from standard to ultra-premium offerings,” Emperador president Wilson Co said in a statement.
“Our core local product, Emperador brandy, remains to be the undisputed leader in the local liquor industry. We also now have a compelling presence in foreign liquor in the Philippines with our Fundador brandy and single malt whisky products, the Dalmore and Jura,” Co added. (By: Eileen A. Mencias)