VIRAL: Sea of people line up for burgers
A viral photo posted by SM Fairview’s official Facebook page circulated online, after popular burger joint Zark’s Burgers held its #JawBreakerDay on May 29, on selected branches.
In the photo, a long, crowded line encircled the activity center of SM Fairview Annex. Some groups already assembled on the floor as they waited in the long queue line.
In celebration of its 7th year in the food business, Zark’s offered a one-day only promo where diners in selected branches, can avail its signature Jawbreaker at Php 150, served with drinks and fries. As expected, Zark’s SM Fairview, SM Southmall and Taft were flocked by a sea of people who patiently waited for their turn to avail the promo.
The event drew mixed reactions from netizens. Some happily relished their Jawbreaker meals after hours of waiting, while some who experienced inconvenience in the long queue lines did not bother availing the promo. “Next time po mag pa promo kayo ng ganyan make sure madami kayong staff na mag momonitor”, a Facebook user commented on the photo.
Nonetheless, besides selected logistics issue, the event created buzz online. With minimal reports on supply issues, the burger joint was able to anticipate the demand for the promo.