Emperador unfazed by plan to impose liquor ban
MANILA, Philippines – The Philippines’ most successful alcoholic beverage firms expect minimal hiccups in profitability should the incoming government decide to pursue plans to impose a liquor ban across the country.
Emperador president Winston Co said 90 percent of the firm’s products are consumed at home which is why the company is unlikely to be affected by a nationwide liquor ban.
“Davao is one of the highest alcohol consumption areas in Mindanao despite the ban. When you look at the local industry, it is composed of imported spirits, beer and local spirits catering to the mass market like Emperador. In our research, 90 percent of Emperador consumption is done at home. Only 10 percent is out of home so we feel that it will have minimal impact on our products,” Co said.
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