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May 26, 2016 @ 7:44

Ginebra San Miguel regains market leadership

Positive consumer response to its events helped expand the market share of Ginebra San Miguel Inc. to almost 30 percent of the market, the company said in a disclosure.

Citing findings of Nielsen, a market research firm, Ginebra San Miguel said it had the fastest growth in market share among the country’s major liquor players in 2015. Ginebra San Miguel is a subsidiary of San Miguel Corp.

“We’re confident that the company will sustain its gains for the rest of the year with relevant marketing initiatives that will resonate across consumer segments,” said GSMI president Bernie Marquez.

The increase in market share was due to the strong performance of its flagship brand, Ginebra San Miguel, and its other heritage brand, Vino Kulafu, which grew by five and 12 percent, respectively. Vino Kulafu is said to be the most popular Chinese wine in Southern Philippines.

The company said positive consumer response to its “Ganado sa Buhay” campaign boosted Ginebra San Miguel’s performance. With the sustained growth momentum in the first quarter, Ginebra San Miguel said its operating income doubled to P188 million, with consolidated revenues growing by seven percent to P3.19 billion on the back of bigger volumes.

Ginebra San Miguel said the Nielsen Retail Audit showed the company has already reclaimed leadership in Luzon as of March 2016.
The company said it “is poised to regain leadership in the hard liquor industry,” with San Miguel president Ramon Ang saying that “the company is as resilient as its flagship brand.” (By: Eileen A. Mencias)



 

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