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May 16, 2016 @ 8:15

Robinsons Supermarket partners with HappyFresh to deliver groceries to your doorsteps

The Gokongwei family’s Robinsons Supermarket Corp. has teamed up with HappyFresh Philippines to deliver groceries to customers within a five-kilometer radius from its supermarket branches.

In a statement released today, the company said it officially launched its online grocery delivery service on May 15, 2016 with HappyFresh Philippines.

The launch involved 20 of its supermarkets in Metro Manila although the company plans to expand the service to other urban centers in the country.

Robinsons Supermarket Corp. is a wholly owned subsidiary of Robinsons Retail Holdings Inc.

As a value-added to the partnership, HappyFresh will provide Robinsons Supermarket with analytics to enable it to create an assortment, pricing, promotions, and other strategies to tailor its product offerings and services based on what the customer wants and needs.

HappyFresh, founded by three individuals with a long experience in both investment banking and ecommerce, is already present in Indonesia, Malaysia, Thailand, and Taiwan. The Philippines is the fifth country for its online grocery platform.

“We are excited to partner with HappyFresh as its first online grocery delivery service partner in the Philippines. The online grocery delivery business will complement with our offline business,” Robinsons Retail president and COO Robina Gokongwei-Pe said.

“As one of the most populous and well-connected countries in Southeast Asia, the Philippines is an important country for HappyFresh in terms of market potential. Local customers recognise the convenience of on-demand and scheduled grocery delivery services,” HappyFresh Philippines managing director Isabel “Pao” Barrientos said.

“At HappyFresh, we are committed to assisting our partners such as Robinsons Supermarket with its transformation journey by enabling it with the ability to digitalise their businesses and reach out to more customers who are increasingly using digital platforms to purchase necessities at their convenience,” HappyFresh CEO and co-founder Markus Bihler said. (By: Eileen A. Mencias)


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