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May 25, 2016 @ 11:16

From Zero to CEO: Beginnings of Walter Bread

The man behind top products “Walter Sugar Free Wheat Bread,” “Walter Sugar Free Pan de Sal,” and “Walter Double Fiber Wheat Bread” admitted that he had zero expertise in bread making when he was just starting with his venture in the 80s.

“I had no knowledge about bread making, but I wanted to offer people a better quality of bread.” said Walter Bread CEO and president Walter Co, in an interview with ANC’s Shoptalk.

Co said, “When you want to go into business, you should do something that you like.” True enough, he decided to pursue entrepreneurship right after college. He had minimal knowledge about setting up a business. It was challenge putting up a start-up business, with minimal capital, Co explained.

After setting up the business with an accounting firm, he sought help in technical aspect, from his uncle who was a baking technician. They tested several recipes to come up with the best quality of bread they would introduce to the market.

Walter Bread was the very first to introduce sugar-free wheat bread in the local market.

Walter Bread pursued its vision to create healthy bread products to cater to diabetic patients, living up to its tagline, “Healthy is now delicious!” His products had been well-received by the market, with over 10 years in the business.

Walter Co also owns Philippine master franchise of Uncle Tetsu, a Japanese cheesecake concept that first opened locally in 2014.


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