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Jul 11, 2016 @ 6:42

Bibingka comes to the global Pinoy

Philippine FoodAsia Corp., operator of the Bibingkinitan chain, is expanding to the Middle East, Asean and Guam – a strategic plan that targets countries where there are lots of Filipinos.

After its success in Dubai, Bibingkinitan is eyeing a branch in Qatar in October and another in Abu Dhabi.

It is also looking for master franchisees for Hong Kong, Singapore, Thailand and Indonesia.

Bibingkinitan is a word play between ‘bibingka’ and ‘balingkinitan’, which best describes the size of the rice cake.


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