Sandwich guitarist’s burger joint, rocking the food scene
Local celebrities would often venture into a business as an investment, and a jam-packed burger joint suggests that this rockstar is doing it right.
Sweet Ecstasy was originally the brainchild of DJ Monica Tobias and the yogi Al Galang in 2013 as an after-hours cookie and milk café, where it got the name, CNN Philippines reported. Dotingly known to patrons as Sweet X, the restaurant began introducing burgers in late 2012 as a way to present real food into its menu. Subsequently, their line of burgers became influenced by the burgers Galang grew up with in LA.
Castillo had been a regular customer at the cafe before Tobias asked him formally to partner with them for their expansion plan. The two had been good friends for years because of their connections in the music scene.
“We built everything from the ground up. Kami-kami lang talaga, which is why it’s very prideful,” Castillo told CNN. “It’s like how I treat the band. You love it, kayo-kayo muna, and then you build on that. Since we trust each other and we know the product, that’s how it starts.”
In a way, Sweet Ecstasy is somewhat like a 21st-century mom-and-pop; Castillo said that the burger joint is like a business being managed by a family. During the restaurant’s early phase, he shared that he would eagerly ask the customers about the food, the report said.
But while they are growing the business, Castillo said that Sweet Ecstasy will always aim to serve its commitment to deliver utmost authenticity. “I know for a fact that no one will ever tell us, ‘Alam mo, fake na fake ‘yang Sweet Ecstasy,’” Castillo said. “That’s for sure. Because we fill it with everything that’s just us, really.”
Sweet Ecstasy has branches at 10 Jupiter St. cor. Asteroid St., Barangay Bel-Air Makati, Regis Center, Katipunan Ave. Loyola Heights and a newly opened one at 2nd Floor Unit 08A, Uptown Parade, 36th St. Cor 9th. Ave.