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Jul 6, 2016 @ 1:27

THIS WILL BE THE FIRST ALCOHOL BRAND TO PUBLISH ITS NUTRITION INFORMATION RIGHT ON THE BOTTLE

Quick: How many calories are in a serving of Johnnie Walker whiskey? If you answered, “OMFG, I don’t even want to know,” your nights of hard drinking are set for an awakening ruder than the one you get when your morning alarm goes off.

International spirits giant Diageo recently announced it has chosen Johnnie Walker as the first of its brands to list nutritional information on its bottles around the globe.

According to Forbes, the unique new label that will focus on information like ABV, serving size, calories and sugar, as well as allergens and other brand facts, will first appear on about 30 million bottles of Johnnie Walker Red sold in dozens of markets around the world by the end of the year, before eventually making it to all 115 million bottles the brand produces annually, as well as the rest of the company’s boozy portfolio. For beer drinkers, long-standing brands Guinness and Smithwick’s will be the first brews to see the new labeling.



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