Lucky Me! overtakes Nescafe as Filipinos’ top brand
MANILA – Lucky Me! instant noodles is once again the top consumer brand for Filipinos, overtaking Nescafe, results of a study released Thursday showed.
Lucky Me! reaches 98 percent of Filipino homes and is bought by consumers 40 times in a year, on average, according to Kantar Worldpanel’s 2015 Brand Footprint.
The noodle brand got 871 million consumer reach points, compared to second-placer Nescafe which had 59 million.
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