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Aug 21, 2016 @ 11:35

Veterinarian aims to transform local food retail industry

A local company aims to introduce a technology from the Netherlands that will possibly transform the local retail, the Standard reported. The company plans to introduce food vending machine at SM malls.

Robert Lo, a veterinarian and former professor, left the academe in the mid-1980s to pursue poultry farming. His integrated food production and supply business today employs about 1,800 workers and spearheads the development and transformation of the food retail in the Philippines.

“We now have 1,800 employees, from farms to feed mills to stores,” Lo said, the president and chief executive of Pampanga-based RDF Feed, Livestock & Foods Inc.. His business engages in production of meat processing, poultry and livestock, feed manufacturing, meat shops, food delivery and restaurant service. RDF or Red Dragon Farms, is the firm behind Fresh Options Meatshops.

Lo, graduated with a degree in Veterinary Medicine from UP Diliman, right before the course was assigned and transferred to Los Baños. He eventually decided to pursue quail farming in Novaliches, Quezon City during his initial foray in business in 1986. However, the quail business did not went well as he hoped, so he had to pursue poultry farming in Pampanga. He was initially a contract grower for various companies, the report said.

Lo believes that a new business concept will transform the way Filipinos order meals. “The new one which I am really excited about is using the food vending machine,” he said. He will launch the vending machine inside Robbie’s Gourmet Deli at SM Clark. “Hopefully by Sept. 9, we’re gonna open at SM Clark,” he added.



 

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