Century acquires international bagoong brand
Through its wholly owned subsidiary Century Pacific Seacrest, Inc., Century Pacific Food Inc. (CNPF) has recently acquired the license to the Kamayan trademark for North America, Interaksyon reported.
Kamayan, one of the renowned top brands in the US market for bagoong has grown its existence in the United States since it was first introduced in the market in the 1980’s. It is currently available in leading Asian food stores across the West and East coast, being offered mostly to large Filipino communities there.
Century Pacific’s acquisition also comprises of the Kamayan license for Canada.
With the recent purchase, the company expects to support the growth of CNPF’s international branded business as it endures to expand in countries where there is a strong presence of overseas Filipino, the report said.
Company officials also explained that the acquisition of Kamayan is also in line with CNPF’s strategy to be a leading player in ambient food products.