Rustan’s Supermarket spearheads Super Goods featuring Pinoy food brands
In partnership with the Gawad Kalinga (GK) foundation, Rustan’s Supermarket, has recently launched Super Goods to promote social enterprises.
In line with its efforts to help promote local SMEs and sustainable practices, Super Goods is being spearheaded in collaboration with GK, a movement that intends to end poverty for 5 million families by 2024, Interaksyon said in a report.
Super Goods comprises of all-Filipino food brands that have been curated by one of the Philippines’ leading social enterprise Human Nature.
The Super Goods includes brands like Villa Socorro, Bayani Brew, Holy Carabao, Sweet & Fit whose businesses foster direct partnerships with local farmers, employ marginalized communities, and adopt practices that go beyond fair trade, the report said.
Rustan’s Supermarket press statement said that, a cup of Hineleban Coffee, for instance, “is an investment in transformative programs for marginalized groups and sustainable development. Sourcing their ingredients from Davao and Bacolod, Theo & Philo chocolate products champion Filipino artisanship in each bite. Meanwhile, Hope in a Bottle and Wellness Water do more than quench your thirst. With their innovative business models, each aiming to fill the basic needs of communities.”