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Feb 10, 2017 @ 9:51

a2 Milk USA CEO: Plant-based ‘milk’ labeling is misleading, but it’s not what’s killing the dairy milk market

The dairy lobby is justifiably frustrated about the widespread use of dairy-terms (milk, cheese, yogurt) to describe plant-based products, but it also needs to focus on its own game to understand why sales of fluid dairy milk are declining, argues The a2 Milk Company – which markets dairy milk it claims is ‘naturally easier to digest.’



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