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Feb 21, 2017 @ 19:56

Pinoy exporters map the way to Russians’ heart

They like sweets, and food that could be stored for the longer winter months, said Philippine ambassador to Russia Carlos Soretta.

Soretta briefed agriculture officials and local exporters on how to focus marketing of Philippine products for the Russian market.

Agriculture Undersecretary Bernadette Romulo-Puyat led a meeting of stakeholders in mapping out a strategy to meet the Russian market’s taste.

The Philippines exports banana chips and muscovado sugar to Russia.

Russian President Vladimir Putin committed $2.5 billion in agricultural purchases to President Duterte during their recent meeting in Myanmar.

Puyat said Agriculture Secretary Emmanuel Piñol wanted “progress” before the President’s scheduled visit to Moscow in May.

Puyat will head a group to Moscow soon to learn more about the Russian market.

She suggested setting aside a group of products for promotion during the trip and expo before shipping products to Russia.

Soretta advised improved packaging, pricing and promotion.



 

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