Yellow Cab Pizza travels to Vietnam
Max’s Group Inc., the country’s largest casual dining operator, has signed a development agreement to establish at least 12 Yellow Cab Pizza shops in Vietnam in the next five years.
In a disclosure to the stock exchange, Max’s Group said it inked an agreement with Blue Star Food Corp., the operator of 45 Baskin Robbins outlets in Vietnam.
The deal with Blue Star Food is Max’s Group signed this year.
“We are encouraged by the interest and result of our initial foray in Vietnam. This reaffirms the global mainstream appeal of some of our brands,” Max’s Group president and CEO Robert F. Trota said. “Blue Star Food Corporation’s vast retail experience and proven track record will anchor this franchising setup.”
Blue Star Food is a growing F&B company in Vietnam with a young, dynamic and professional team.
“Vietnam is a fast growing young country. About 60% of the 95 million population is under 35 years old, and the country’s middle class is expected to double to 33 million people by 2020. This young and affluent demographic is leading the change of the F&B industry and a lot of western and casual dining restaurants are flourishing in Vietnam,” Blue Star Food CEO Nguyen Thanh Nam said. “Pizza is one of the most preferred food offerings, and we believe that Yellow Cab Pizza, with its contemporary and hip look and feel inspired by New York, will appeal to them.”