Bros find success on Pinoy food truck biz in London
British-Filipino brothers have brought a unique Pinoy cuisine concept through a food truck business near Peckham Library in London.
Inquirer reported that Filishack owners Justice and Jonathan Cacho, 27 and 20 years old respectively, found themselves a bunch of regular customers who persistently line up for adobo, grilled chicken, burrito and salad.
He said their success can be attributed to word of mouth.
“Our food is simple and good,” Justice told Inquirer. “Our marketing [comparatively] is weak. We’re completely built on word of mouth. We rely on hard work and focus on giving good food to people.”
“People travel from Bermondsey and London Bridge just for our food. We even get one guy that drives here from Woolwich.”
“That’s without marketing, too. People like a change, compared to McDonald’s, Subway and Jamaican food on offer around here”, the report quoted the owner.