Canada sugar drinks levy would save 13,000 lives, say researchers
Health organizations in Canada are calling for a sugary drinks levy, with new research suggesting the measure would save 13,000 lives over the next 25 years. But the Canadian Beverage Association questions the data used by the research: and says that only cross-sector efforts will be effective.
Research from the University of Waterloo, which was commissioned by health organizations such as Diabetes Canada and Heart & Stroke, says a sugary drinks levy would save thousands of lives and contribute to $11.5bn CAD ($8.6bn USD) in health care savings.
A collection of 24 health organizations and individuals has endorsed a call for a sugary drinks levy, for consideration in the upcoming federal budget, the proceeds of which could be used to fund healthy living initiatives ‘including better public awareness of the harms of sugary drinks’.
The Canadian Beverage Association, however, points to a 20% reduction in daily per capita calories consumed from non-alcoholic drinks between 2004 and 2014. It has also set a target to reduce beverage calories by a further 20% by 2025.
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