‘Low-content’ food labels are ‘misleading’ for consumers, US study claims
Products that claim to be low-fat, reduced sodium or cholesterol-free do not accurately represent the food’s nutritional quality, giving consumers a false sense about its health benefits, according to a US study.
Variations in nutrient density suggested that the food or beverage did not necessarily offer better overall nutritional profiles or better profiles for the nutrient, as set out by the claim.
The researchers went as far as to say that in some cases, these claims could mislead consumers about the overall nutritional quality of the food.
“As consumers try to navigate an ever-increasing number of food and beverage choices, being able to parse what these claims mean will become even more critical,” the study stated.
“These findings show how the lack of consistency about what these statements mean can lead content claims to be used to sell generally unhealthy foods as a healthier alternative.”
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