Max’s Group to take bite off Brunei’s and East Malaysia’s pizza market
Max’s Group Inc. has signed an agreement to set up at least 10 Yellow Cab Pizza stores in Brunei and East Malaysia within the next five years.
In a disclosure to the stock exchange, Max’s Group said it signed a deal with YTT Sdn Bhd, one of the newest players in the emerging casual dining scene in Sabah, Sarawak, and Labuan that cater to young locals and families.
“Again, this proves the enormous mainstream appeal of Yellow Cab Pizza in the global stage. We are excited with the opportunity to serve the flavors of New York to the people of Brunei and East Malaysia. Looking ahead, we will continue to further unlock the brand’s potential in other markets,” Max’s Group president and CEO Robert F. Trota said. “We are confident in our tie-up with YTT Sdn Bhd given their strong commitment and familiarity with the local food industry. On our part, we shall extend fundamental support to reinforce this partnership.”
The agreement with YTT Sdn Bhd is the group’s second development agreement for the year that should bring its international outlets to 140 in the coming years.
“We are excited to bring Yellow Cab Pizza to Brunei and East Malaysia. We believe that Yellow Cab Pizza brand inspired by New York, will attract the young demographic group in the market. The flagship store will be situated in Brunei and is slated to open in the third quarter. It will feature the same exceptional quality products complemented by a hip and contemporary store ambience,” YTT Sdn Bhd director Hj Jameel Ahmed said.
Yellow Cab Pizza has a total of 150 branches including eight franchised outlets in Qatar, two in United Arab Emirates, one in Saudi Arabia, two in China, one in Hawaii and one in Singapore.
Plans to open Yellow Cab Pizza flagship stores in Vietnam, Jordan, Kuwait, Bahrain, Egypt and Oman are in the pipeline.