Jollibee unveils 998th store in Boracay
Filipino fast-food chain Jollibee Food Corp. unveiled here Thursday its 998th store in the country.
The new stand-alone Jollibee branch is located at the main road in Station 2 and will start regular operation tomorrow.
Winston Sia, Jollibee’s regional business unit head for Visayas, said the Boracay store aims to promote the Filipino brand to foreign tourists.
“It is not just our brand that we are promoting. We are promoting Jollibee as a Filipino brand,” Sia told reporters.
For their Boracay branch, Sia said they will abide with local regulations and will utilize more environment- friendly initiatives to protect the island, such as using reusable wares and paper packages.
With the expected volume of waste that they would produce, Sia said they have coordinated with the LGU on how to properly dispose their garbage.
The opening of the new branch will also benefit the locals due to the jobs that it will generate, added Sia.
“We have initially hired at least 70 personnel who are mostly from Aklan,” Sia said.
Meanwhile, for their store opening tomorrow, Jollibee will offer free tricycle rides to locals and tourists from Friday to Sunday.
The first Jollibee store in Boracay, located at the CityMall, opened last February. The new Boracay branch, with 356 seating capacity, is the 142nd branch in the Visayas region.
Sia said they are targeting to open Jollibee’s 1,000th store in the country this year.