OTOP express store opens in Silang, Cavite
A store selling locally made products under the “One Town, One Product” (OTOP) program is now open to the public at Patio Medina here.
OTOP is a priority program of the government to promote entrepreneurship and create jobs specifically to support micro, small, and medium enterprises (MSMEs) using indigenous raw materials and local skills and talents.
Silang, Cavite Silang Mayor Emilia Lourdes Poblete led the ceremonial launching of the express store this week with Department of Trade and Industry (DTI) Calabarzon officials led by Regional Director Marilou Q. Toledo.
Also gracing the event was DTI-Cavite Director Noly Guevara and other Silang town officials.
Silang, a first class municipality that depends highly on agricultural services as its major income sources, is promoting its “OTOP” Fruit Wine, a concoction of four fruits in season blended together to produce this unique wine product.
The OTOP Express Store also promotes Silang’s other primary products like coconut, coffee, corn, banana, pineapple; and tree crops like mango, lanzones, caimito, jackfruit, guava and avocado.
These and other homegrown crafts and organic products are also sold in the OTOP Express Store, said DTI Cavite Information Officer Christine Mojica.
Managed by the Municipal Cooperative Development Center (MCDC), the express store forms part of the DTI’s Bottom-Up-Budgeting (BUB) project of 2016 amounting to Php1 million.
DTI’s BUB is an agency initiative to further assist MSMEs on achieving sustainable economic growth through a mechanism of engaging local participation in community development and promoting transparency in the planning and budgeting processes. (Gladys S. Pino/PNA)