Burger King files complaint over ‘It’ character Pennywise
The movie adaptation of Stephen King’s It has been storming the box office since its release, with close to $500 million in earnings.
And while people behind the hit movie are lapping up at the success, this however, is not sitting well with the people at Burger King Russia.
The burger chain filed a complaint with the Federal Anti-Monopoly Service, urging them to ban the film as it’s giving their competitor’s mascot, Ronald McDonald, unfair advertising, as people might confuse the protagonist of the movie for the popular fast- food clown.
The FAS is currently investigating the matter, but a spokesperson for the organizationtells the Hollywood Reporter: “We can’t be concerned with the content of the film because the writer and director have their own creative understanding of any character.”
It has held the number one position at the Russian box office for two weekends in a row. So far, the film has made around $14 million in the Russian market, and is still being screened in around 100 theaters.