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manny pinol department of agriculture manny pinol news Sep 13, 2017 @ 10:03

Direct marketing system for Filipino farmers mulled

Agriculture Secretary Emmanuel Piñol has mulled setting up a direct marketing system to help farmers prosper in the country.

According to him, the Agricultural Marketing Division of the Department of Agriculture (DA) is now working on this plan.

The move is necessarily to connect farmers directly to consumers, without having to go through a trader or middlemen who usually pays them very low rate.

Right now, DA is now linking farmers and producers to institutional buyers through the TienDA Farmers Outlet.

“This will be a very difficult task and there will be resistance from many interest groups, especially those who are making a killing in the trading and marketing of agricultural products, including smugglers and importers whose operations will be affected,” Piñol said.

“It will be a tough battle but we have to wage it,” he added.

This is part of the government’s effort to form a nationwide cooperative for farmers so they can be more involved in the policy making and discussion when it comes to agriculture.

Piñol expressed doubts about accomplishing this during his term as Secretary of Agriculture but he assured that he will start it.

“But I promise the Filipino farmers and consumers that I will start building an institutionalised program that would organize farmers into a solid group, provide easy access credit and devise a market system where the farmers and fisher folks will be in control,” Piñol said.


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