Fiorgelato mulls entering ASEAN market
Milkin’ Corporation, the company behind homegrown Italian gelato and café brands Fiorgelato and Fior Café, is set to expand outside the Philippines through franchising.
In line with its expansion program, the company is looking at entering the Southeast Asian market through Fiorgelato International.
Richie Cuna, president and chief executive officer of Milkin’ Corp, said the company is already at its 25th year of expansion and is at the end of its 25-year program.
“Part of the 25-year program is to establish the company, have a franchising program, and start going global. 2017 is the globalization year of Fiorgelato,” Cuna said.
To cap off the 25-year plan, Cuna said the firm’s gelato ice cream brand Fiorgelato International under Milkin’ International Ltd. will be launched overseas through franchising in the ASEAN region.
Cuna said the company has already talked to “potential franchisees” all over the region, to jump start its expansion plan.
This will be the first time the international brand will be established outside the Philippines, as the company is capitalizing on the ASEAN Economic Community (AEC) integration.