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Sep 25, 2017 @ 10:30

Gov’t’s direct marketing linkage for farmers to continue

Department of Agriculture (DA) Secretary Emmanuel Piñol said the government’s direct marketing linkage scheme will continue until it can provide farmers across the country with better earnings.

“As the administration of President Rody Duterte enters its 16th month, the DA is continuing its advocacy to link the country’s food producers to the market and consumers to improve their income and stabilize the price in the market,” Piñol said.

The innovation started in November last year when Nueva Ecija onion farmers complained that they could not get a good price for their produce because the market was controlled by a cartel.

Responding to that, the DA contacted Presidential Adviser Joey Concepcion and asked for his help in inviting institutional buyers to meet up with the Onion farmers.

The advocacy to limit the influence of middlemen and traders in the food supply chain and the prices now continues with the creation of TienDA Farmers and Fishermen’s Outlets.

On Oct. 28, the TienDA goes to the Army Headquarters Compound in Fort Bonifacio where the DA Agribusiness and Marketing Office led by Undersecretary Berna Romulo-Puyat will launch an added innovation called the KISS ME program.

KISS ME stands for Karne, Isda Supply Suporta sa Masa at Ekonomiya and it aims to open neighborhood outlets selling dressed chicken and poultry products, meat and fish, which would come directly from the farmers and fisher folks.

According to Piñol, a Japanese company, Sanden Philippines has pledged to support the program by initially lending out chillers, freezers, cold storage and refrigerated truck vans to support the project.

“As directed personally by Duterte, disabled and wounded soldiers will be tasked to manage the program to provide them livelihood,” Piñol said.

This will first be established in military commissaries and later, if successful, in housing subdivisions and highly populated areas.


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