King Sisig gears for provincial expansion for more growth
Home-grown restaurant chain brand King Sisig said it is looking to end the year with more branches in the province as part of its aggressive expansion strategy.
By year end, King Sisig said will have a total of 20 branches, with the expected opening of three new provincial outlets, two of which are in Laguna and the other one is in Rizal.
Fernando G. Iso, Assistant Vice President of King Sisig Royal Foods Corporation, said all of these new branches are inside the malls.
According to him, the move to locate in inside shopping malls is seen to strongly bolster the restaurant’s commercial presence.
To date, King Sisig has 15 company-owned branches and two franchised outlets with provincial operations located at the Sta. Lucia Mall in Cainta, Rizal.
In addition to Laguna and Rizal, Iso said they are looking into penetrating ideal locations in South Luzon.