Super Size Me producer back to tackle ‘healthy food industry’ in new documentary
Remember that guy who ate Mcdonalds for thirty days to prove how dangerous the fast food industry was? Well, he’s back to tackle the ambiguous and ubiquitous scene of the “all natural” and “free-range” phenomenon that has been sweeping the world.
Morgan Spurlock, who earned an Oscar nomination for his fast food documentary Super Size Me, is back to take on the new trends of today with his new expose, Super Size Me 2: Holy Chicken!
In this new documentary, Spurlock set out to—alongside producing partners Jeremy Chilnick and Matthew Galking—to open a restaurant of his own. Spurlock did not aim show better practices in opening a restaurant, but to use the same deception that restaurants use on consumers to expose an industry that keeps consumers at a considerable distance.
“I think the genesis of what’s happened in the food business since the first Super Size Me is there’s been this wave of what I’d call ‘healthier foods.’ There’s been a massive green washing of the industry, where suddenly salad’s popped up, all these other things that are good for you, better, all natural, fresh—all of these things that make us all believe that these companies have our best interest in mind, that they’re doing things that are better for us,” Spurlock said, explaining the thrust for the documentary.
The film was screened in the Toronto Film Festival.