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Sep 6, 2017 @ 21:32

There’s a new chocolate in town, and it’s pastel pink

Of the many things that could receive the “pink” treatment, chocolate would be list pretty far down list, but Barry Callebaut, the world’s largest producer of chocolate had other things in mind when he created a new type of chocolate called the ruby.

“It’s natural, it’s colorful, it’s hedonistic, there’s an indulgence aspect to it, but it keeps the authenticity of chocolate. It has a nice balance that speaks a lot to millennials, Barry Callebaut CEO Antoine de Sainte-Affrique said.

And as much as you’d like to think that the pink-hued chunk would have weird additives, Mike Scrauth, VP of Callebaut’s gourmet division says, “There are no added colors in it.”

Scrauth says that the new chocolate is made up of cocoa solids, cocoa butter, dairy, and sugar, claiming that the color comes from “how we process it.”

Scrauth says that they invented a new way of processing certain chocolate beans that “isolates the flavor precursors that preserve a red color and natural berry flavor.”

Callebaut says its ruby chocolate was developed after 10 years of research and testing. It’s made from beans grown in the Ivory Coast, Ecuador, and Brazil; the color “comes from the powder extracted during processing.” Other companies have produced red cocoa powder in the past, but this is the first reddish chocolate.


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