Whole Foods’business booms and so does the impact of online shopping
The advent of online shopping has ended, we’ve arrived at the threshold of its imminent rise to becoming the staple of how we purchase, Whole Foods is evidence of that.
After news of the former big wigs of the retail industry closing up shop in the US, with the likes of Macy’s, Payless, JCPenny, and Abercrombie & Fitch, slashing up to half of their physical stores, and news of shopping malls closing all over the country, online has become the new way Americans purchase.
However, among the big losers who chose to admit defeat, there lies a new winner in this new arena of shopping. Whole Foods, after its recent buy out by Amazon, has enjoyed a boom in sales after Amazon cut prices by 40 percent and included Whole Foods’ private label 375 line into their online inventory, traffic in Whole Foods surged by 25 percent.
The move has also increased grocery sales in Amazon by 50 percent for the second quarter compared to last year.
Though the full effects of the merger are still to be determined, this new move and its effects has shown the new dimension and can mark a brand-new step not just in how Americans purchase groceries, but the world as well.