Greenwich to end 2017 with double digit growth in sales
46-year old homegrown pizza and pasta chain Greenwich is looking to end the year with a double digit growth of 20 percent in sales which would come amid the on-going major transformation the company is doing in all its stores nationwide.
Greenwich President Albert Cuadrante said in a report that the optimistic projection will be back by the company’s effort to transform its stores, intensify marketing efforts, and improve food offerings.
According to him, Greenwhich will keep its marketing strategy that mainly caters to a group or “barkadahan” of younger people, which has kept the crowd with average age of 25 to 35 years going into their stores.
“Our expansion continues to be very aggressive and more and more cities are really wanting of our pizza experience and we are gaining popularity in the provinces,” Cuadrante said.
Moving forward, Greenwhich is planning to end the year with around 300 branches this year, 60 percent of which are company owned and the rest are franchise.
Greenwich is a wholly-owned subsidiary of the Jollibee Foods Corp. (JFC). Last year, the pizza chain made P8 billion in sales with 270 stores. Of these, 50 percent have already been renovated.