Product innovations to spur growth in coconut sector
Product innovations are needed to spur growth in the coconut sector, according to Asia Pacific Coconut Community (APCC) Scientific Advisory Committee-Health Chairman Fabian Dayrit.
Among the many product innovations in coconut, the most popular would be personal care, petroleum-free consumer products, low-sugar beverage, probiotic-low carbohydrate products, refrigerated coconut in its entire nut with trimmed husk, marshmallow with coconut, coconut granola, virgin coconut oil in its buttery form for cooking or baking, cooking spray coconut oil, and coconut milk creamer.
Through these product innovations, farmers can earn better and would learn how to be entrepreneurs.
“Trends point to everything coconut. There’s strong preference for natural and organic, free from GMO, gluten, sugar, palm, and with focus on CSR (corporate social responsibility), fair trade, and sustainability,” Dayrit said.
According to him, some smaller companies are now starting to come up with brands for their coconut products and began marketing them online such as through Amazon.
This is something that other farmers can do moving forward, he added.
“You can put your product online for as long as you have FDA (Food and Drug Administration certification). Some people are not stopped by not having the capex (capital) but just have a brand and market the brand,” United Coconut Associations of the Philippines (UCAP) Chairman Dean A. Lao Jr. also said.