World celebrates annual beer festival this month
Many parts of the world, including the Philippines, has began celebrating Oktoberfest, which is the most popular beer festival being held across different parts of the world annually.
In the Philippines, the event is being led by diversified firm San Miguel Corp. (SMC) through the yearly San Miguel Beer Oktoberfest Beer and Music Festival.
Oktoberfest also happens to be the biggest annual event of San Miguel Brewery, Inc., the country’s top 1 brewer.
All the world-class beers of San Miguel — San Miguel Pale Pilsen, San Mig Light, Red Horse Beer, San Miguel Flavored Beer, San Mig Zero, San Miguel Premium All Malt, Cerveza Negra, San Miguel Super Dry and Gold Eagle Beer — can be enjoyed during this event.
Now on its 35th year, Oktoberfest, however, was sanctioned by tne Department of Tourism as an official festival of the country.
Held last week, this year’s Oktoberfest Kick-Off Party is dubbed as San Miguel Oktoberfest Beer and Music Festival which highlighted 12 hours of non-stop music, the first ever beer shower, a never before seen mash-up between legendary rock bands and popular club DJs, and the grand fireworks and SMB inflatable balloon display.