WWF taps power of Pinoy foodies in shifting market to sustainable dining
WWF has partnered with various food and tourism stakeholders for #TheSustainableDiner project, which seeks to encourage Filipinos to transform the food industry by supporting local industries that practice sustainable methods.
This came amid a growing concern about food wastage in the face of the Filipinos’ growing appreciation for food which serves both as a pro and as a con. While Filipinos are gradually attracting the attention of tourists with the expansive flavors of the Pinoy cuisine, statistics also show that there is also a rising number of food waste brought about by the phenomenon.
WWF’s project seeks to create awareness about the problem and influence the Pinoy diner’s choices so that the market will follow suit. By choosing local sources that practice methods that result in maximum production with minimal waste, the project seeks to tap into the Filipino diners’ power to revolutionize the food industry in the face of challenges like climate change.
“With The Sustainable Diner project, WWF-Philippines hopes to empower the Filipino dining public and the food service sector, and help them realize that their consumption and production choices have the power to transform the industry,” Joel Palma, President and CEO of WWF-Philippines, said.
“These choices are now more important than ever, and if we want to green both the food service industry and the tourism industry, each stakeholder has to become a key ingredient towards achieving a more sustainable Philippines,” he added.
The project is supported by the German Federal Ministry of Environment, Nature Conservation, Building and Nuclear Safety, made commitments of partnership with its three partner cities: Quezon City, Tagaytay City, and Cebu City. Representatives recently conducted panel and focus group discussions where participants were able to share their personal dining experiences and suggestions on how to make the food service industry more environmentally friendly.
Stakeholders attend the focus group discussion on sustainable dining with WWF mascot Chi Chi. The Sustainable Diner project, under WWF-Philippines’ Sustainable Consumption and Production, is part of the International Climate Initiative (IKI).