Highlands Corned Beef taps Piolo Pascual for new product
Highlands Corned Beef, who is the first to bring the premium breed of corned beef in the Philippines, added a new product under its portfolio and the one endorsing it is no less than Piolo Pascual.
A statement showed that the company recently launched the new Highlands Gold Corned Beef with multi-awarded actor Piolo Pascual as brand ambassador.
“Filipinos are very accustomed to eating corned beef but there are only a few offerings available in the market today. That’s why we wanted to provide a better option for our dear consumers,” Brenda V. Miranda, Vice President for Marketing, said.
“Through Highlands Gold, we guarantee a high quality of corned beef satisfaction which our consumers will not find in their usual corned beef, ” she added.
Highlands Gold is made from 100 percent pure beef with imported and high-quality Angus.
According to experts, Angus has better marbling compared to ordinary beef which makes the product more delightfully and naturally delicious and tender.
About tapping Pascual as its new brand ambassador, Miranda highlighted the celebrity’s success in endorsing other trusted brands in the country.
“Piolo is known to be discriminating when it comes to the products he endorses. He only promotes products he patronizes himself,” Miranda said.
“We are happy to learn that Piolo was already a fan of Highlands Gold even before we tapped him to endorse the brand.” she further said.