US Fine Foods Show sees increased sales from Davao market
US Department of Agriculture (USDA) said that United States was successful in penetrating the Davao market when it comes to fine foods. This, as the ‘U.S. Fine Foods Show’ held in Davao City last year generated increased sales of $630,000.
The U.S. Fine Foods Show is an annual event staged in major cities around the Philippines to promote U.S. fine foods, beverages, and ingredients.
In 2016, the show was co-located with the World Food Expo (WOFEX) at the SMX Convention Center in Davao City.
Hoteliers, restaurateurs, bar and café owners, food caterers, culinary professionals, supermarket and convenience store owners, and food manufacturers were among the visitors to the show and business networking event, which featured some 150 US products.
“As the city of Manila faces limits to growth imposed by traffic, congestion, and urban planning issues, the second-tier cities of Davao and Cebu are expected to pick up a substantial portion of that growth. In addition, both cities are home to port facilities that permit direct shipment, once volumes warrant it,” USDA said.
“At present, over 85 percent of cargoes transit Manila Port, including those shipped onward to other destinations in the Philippines. This, despite the high cost of internal shipping: moving a cargo from Manila to Davao is estimated to cost more than moving that same cargo from Long Beach, California to Manila. As direct shipment to Davao becomes more common, the cost of imported products will drop significantly,” it added.
USDA said that moving forward, U.S. Fine Foods Show will continue to penetrate second-tier cities like Davao as this will help “establish the reputation of high-value U.S. products in the minds of traders and consumers at an early stage of demand growth”.
Other products promoted in the show included frozen and processed meat, frozen potatoes, fruit juices, snack foods, dried fruit and nuts, bakery ingredients.