Aga and family make a sentimental comeback campaign for Jollibee’s #40YearsOfJoy
Aga Muhlach is one of the Jollibee’s most popular and longest brand ambassadors even when he was single, popularizing the catchphrase “Isa pa, Isa Pa, Isa Pang Chicken Joy.”
When he started a family, his wife Charlene, and twins Agatha and Andres were also included in the Jollibee family.
Many years have passed as well as many campaigns for Jollibee’s products but in its latest ad for the Jollibee Chicken Joy, the brand and its ambassadors made a sentimental reunion that links the past and the present as well as the consistency in the deliciousness of Jollibee’s Chicken Joy.
In the ad, Aga is shown as he takes in how his children have grown and how his family shared many happy moments with Jollibee. Andres was even the one driving to the fastfood at the beginning of the ad.
Intersped with scenes from the Muhlach’s old commercial, the ad makes loyal patrons of Jollibee go sentimental along with Aga and recount how long the fastfood has been part of their lives.
The ad is part of Jollibee’s celebration of #40YearsOfJoy.