The Bistro Group continues expansion this year
In the ever growing restaurant industry, The Bistro Group’s restaurant concepts continue to expand and grow every year in the last two decades mainly by adopting a two-pronged strategy – which is franchising international brands while also building homegrown concepts.
The restaurant operator ended 2017 on a high note, which saw the opening of more branches in December like Bulgogi Brothers in Evia Lifestyle Center; TGI Fridays in Southwoods; Denny’s in Eastwood; and TGIFridays in Cebu; as well as recent news on The Bistro Group foray into sub-franchising of five of its concepts namely, Bulgogi Brothers, Denny’s, Baker & Cook, Ka Tunying’s Café and Fish & Co.
The company rolls into 2018 with the same success and upbeat mood, setting its sights on more locations and more branches in Metro Manila and key cities in the country.
Already in the pipeline in the first quarter alone are the store openings of Denny’s in Cebu and NAIA Terminal 1 and Fish & Co. in Uptown Mall BGC and Venice Grand Canal in McKinley Hill with the target of reaching 80 stores by March 2018.
The Bistro Group also recently acquired four franchises of a local brand, Hukad sa Golden Cowrie. Hukad is a Cebu-based restaurant famous in the South for its homestyle Filipino and Cebuano fare.
The first Hukad franchised store under Bistro opened last January 8, at McKinley Hill. Another branch is set to open at Southwoods Mall in Binan, Laguna 1st quarter of this year.