Max’s to bring Pancake House in Saudi Arabia
Max’s Group Inc. (MGI), the country’s leading casual dining chain operator, is increasing its footprint in Saudi Arabia by bringing over its Pancake House brand there.
A statement showed that MGI has recently secured a partnership with Al-Bader National Establishment for Real-Estate Development. Together, two companies will build 12 Pancake House stores in the territory over a five-year period.
Pancake House is a popular Filipino chain that serves American style pancakes, waffles, tacos, spaghetti and pan-fried chicken.
“Our international business continues to build on its momentum sustained from last year. We are excited with the prospect of entering a familiar territory this time around with another one of our loved brands,” MGI president and chief executive officer (CEO) Robert Trota said.
“We believe the brand’s attributes and offerings will successfully make its way into the mainstream population,” he added.