Domino’s bumps off Pizza Hut as world’s largest pizza chain
Domino’s Pizza is now the world’s largest pizza chain, surpassing Pizza Hut. This, as the company posted a $12.2 billion global sales last year, successfully completing a comeback from being being tagged as one of the worst pizza place.
Domino’s was forced to restructure its business operations in 2009 after being hounded by complaints. But less than a decade later, the company was able to turn around the business — even outperforming tech firms such as Apple, Amazon and Netflix — with stocks trading at $226 per share as of end of February.
Domino’s President and CEO Patrick Doyle attributed the success of the pizza chain to the communications effort by the management, heeding criticisms from the public and offering better menu.
Technological advances and digitalization also helped the business to expand its reach to customers around the world. To date, the IT department has more empoyees than any other business operations unit of the company — with Domino’s Anywhere pizza can now be ordered through a variety of digital platforms.