McDonald’s flips famous Golden Arches to celebrate Women’s Day
As thousands of multi-national companies ramp up their efforts to be part of the social commentary on gender and gender equality, the world’s largest fast-food chain McDonald’s Corp. on Thursday unveiled an upside down golden arches logo in its Lynwood, California store in “recognition to women everywhere.”
According to reports, the flipped logo in the Lynwood store is just the beginning, and McDonald’s is expected to have similar simultaneous action in all its digital channels – including Instagram, Twitter and Facebook.
According to McDonald’s Chief Diversity Officer Wendy Lewis, it is the first time in the company’s history that if has flipped its iconic golden arches logo, in honor of the extraordinary accomplishments of women and their role in the society, and of course, in the growth of McDonald’s worldwide.
Lewis, however, did not say whether the flipped logo will be seen in all McDonald’s stores.