JFC to bring Vietnamese noodle chain PHO24 to PH
Jollibee Foods Corporation (JFC), through its wholly-owned subsidiary Fresh N’ Famous Foods Inc., will bring Vietnamese noodle chain PHO24 to the Philippines.
One of JFC’s international joint ventures, the SuperFoods Group, owns and operates PHO24, which serves traditional Vietnamese dishes with rice noodles as its core products.
In its November 2016 disclosure, JFC disclosed that the SuperFoods Group aims to serve consumers in Asia and key cities in the world high quality and healthy Vietnamese food at affordable prices through the PHO24 brand.
It was in 2011 when JFC formally folded the operation of SuperFoods into its own operations, which marked the company’s entry into Vietnamese market.
JFC also owns Highlands Coffee, a Vietnamese coffee shop chain and producer and distributor of coffee products that was established in Hanoi by Vietnamese American David Thai in 1998.