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Apr 7, 2018 @ 8:00

New Globe campaign emphasizes joy from homecooked food

Filipinos are known for their fine appreciation for food and this is a value that Globe Telecom understands. In its latest campaign, it emphasizes how Pinoys balance their penchant for travelling and their love for the familiar.

In its latest ad, a Globe user is shown as he travels the world and tries out different noodle dishes that each country has to offer. In his quest for the best noodle dish, he does his research and stays connected via the telecom giant.

The ad stays true to their campaign slogan “Your feet may travel far, but your heart always comes back home, and shows the traveler suddenly remembering something when he sees a street vendor chopping chili.

In the next frame, he is shown waiting for a familiar noodle dish while waiting in the comfort of his childhood home.

“Yaya, I tried everything, ang noodle mo giapon ang pinaka namit sa gi kalibutan.

(Yaya, I’ve tried everything but your noodles is still the best in the world),” he says. Awwwww! (ANGEL ONG)


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